PROJECT DESCRIPTION:
01. the BODY LANGUAGE assignment
an assignment on use of a specif layer [ the body ] and an ëexpress yourselfí task
* designing a T-shirt for your own body
Bring your most favorite ënovelí, one that is extremely special to you, one in which you identify yourself with a main character. One that holds a chapter or (a few) paragraph(s) that could be your lifeís motto. [ Mine is J.D.Salingerís ëCatcher in the Ryeí with the teenangst ridden Holden Caulfield; since written a blue print for loads of contemporary writers as Douglas Coupland, Chuck Pahlunuik, Michael Cunningham etc. ]
Is there a part in that book, a piece of text (or a few), that you find so fitting it should be ëwritten on your bodyí?
Use text(parts) from a novel and design a typographical t-shirt with it!
Shirt also must contain ë Title of the bookí / writer / publishing date / image of cover!
Be carefull!
- make sure the text (and the novel) is IMPORTANT to you! When on your body, it will be absolutely connected to your persona.
- the body as a layer for typography should be well researched; do we use ëhiddení areas as underneath arms, the neckline, the shoulder-part, the chest-part etc.
- do we use sensuality in combination with contents... and what do we want with the viewer who is gonna read all that.
* who is the student, what is his/her life motto.
* studying the historical view on printed t-shirts, starting with Katherine Hamnettís political statements throughout commercial use and personal believes.
* typography and text-editing skills
* and, very importantly, the use of your body as a way of expressing yourself.
Make sure your research and designproces are visualised in the end and need to be compiled in a book!
* Peter Greenawayís ëTHE Pillow bookí must be viewed!
SCHEDULE:
january 13 tu: pography on t-shirts (in groups)
january 15 th: editing exercises / type choices in bl./wh. on paper
january 20 tu: first 2d presentations on paper
january 22 th: first presentations on shirt
january 27 tu: refining design / technical aspects
january 29 th: production
february 03 tu: final show / digital photography
PROJECT DESCRIPTION: 02. the PAINTINGAPICTURE assignment an assignment on ways of looking at contemporary photography finding the ëTHOUSAND WORDSí to describe a photo and borrowing itís composition for typographical exercises.
* making a typographical essay about a specific photograph containing info and analyses of the image, the maker, the occasion!
The brief is about ëlookingí, observing and the proces of meaning-givingí.
Knowledge on basic principles of analysing through semiotics is necessary - students will be introduced to anylising tools of semiotics.
The student is asked to bring a photograph of choice by a comtemporary artist/photoprapher. It is very important that this image has become a ëclassicí and is known by many. Through researching and analysing the photo, students have to build a textual context around the image and present the results and designs in magazine-form.
They are asked to describe the image in a few different ways:
The first one is simply based on what is visible on the image (the facts in semiotics called ësignsí) in text, color schemes and ësymbolsí - turning the image into an infographic.
The second way is a more descriptive way (in semiotics denotation), mostly combined to things we feel and how we interprete given ësignsí.
The third way is describing things based on opinions and values (in semiotics conotation).
All these produced texts need to be presented in typographic exercises with the composition of the image in mind, so the position of the ëobjectsí in the image could be replaced by typography.
This will lead to interesting compositions in typography that in a later stadium can be literally layered. In the end we see a typhographical interpretation of the image, purely existing of type.
Aims: * most importantly it enhances the studentís writing skills, from being very precise to being very personal in interpretation based on analysing-principles.
* developing ways of looking, doing research on ëwhení/íwhyí this image has been made.
* using typography skills
* making a magazine
Make sure your research and designproces are visualised in the end, they need to be compiled in a magazine!
* lecture on a series on ëimportí images troughout the years - whl
* Jocelyn Moorhouseís ëPROOFí must be viewed! - about a blind photographer who uses viewers to describe his pictures he makes to him. Very important in language-use of ëdescribingí!
* lecture ONPHOTOGRAPHY by Marie-JosÈ Jongerius and Stijn Ghijsen - 2 dutch photographers
* a writer on HOWTO... write an essay!
SCHEDULE:
february 03 tu: presenting your photograph
february 05 th: analysing exercises / writing exercises
february 10 tu: analysing exercises / writing exercises
february 12 th: typographical studies
february 17 tu: typographical studies
february 19 th: magazine layouts
february 24 tu: magazine layouts
february 26 th: cover design
march 02 tu: presentation magazine
PROJECT DESCRIPTION: 03. the THIS ISAMESSAGETO YOU
a poster assignment (short assignment on ëbeing a message-makerí for 19 students, in case of more repeat sentence...)
The students are each handed out a single LETTER!
We use the ordening principle of the alphabet as in ëA stands for...í, ëB stands for...í etc.
Students are asked to send a message to their own generation;
* choose a subjectmatter beginning with the letter you have been given
* determine what will be discussed / form a statement / find tone of voice
There are a few strict rules;
a. ëformatí should be determined and is to be followed.
b. ëheightí of main element, the letterform should be determined.
c. ëthe creditline ëX stands for ...í should be termined in height, type and position.
Everything else can de decided upon as choosen.
Design a poster using image and text combined - aim is to create awareness of topics you (and your generation) find important.
The end result will be an exhibition of posters, combined with a magazine with large spreads, that shows all posters created in this course.
Aims: * finding a subjectmatter to discuss, design and editing skills, being outspoken,
* playing with type and image
* determining a ëNOWí situation
* a lecture on ACTION posters and action design - whl
SCHEDULE:
march 02 tu: instructions on brief/handing out LETTER
march 04 th: presenting contents verbal/in writing
march 09 tu: first sketches + imagery
march 11 th: first sketches poster
march 16 tu: refining poster design
march 18 th: printing poster and collecting it for magazine/catalogue
march 23 tu: FINAL PRESENTATIONS ALL ASSIGNMENTS
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