Dynamic Typography UCLA DESMA 155, Spring 2005 Instructor: Daniel Sauter TA: Krister Olsson Studio, six hours; outside study, nine hours. Preparation: completion of preparation for the major courses. Enforced requisites: courses C101 or 104 or C106, and 154A. Integration of print and digital information technology, with continued emphasis on fully integrating visual vocabulary with mastery of conceptual and creative procedures. P/NP or letter grading. Time: MW 9:00 am � 11:50 am, Location: KINR SO S124 Office Hours: Daniel Sauter, Mo. 5-6 pm, KINR SO S122; Krister Olsson, Wed. 12-1 pm S122 Class website: http://classes.design.ucla.edu/Spring05/155
Description: In this class students will be introduced to strategies of visual communication through kinetic elements, focusing on form, speed, rhythm, orientation, color, texture, and quality of motion. Students will explore the expressive potential of letterforms in a variety of exercises dealing with dynamic typography and motion graphics. Through analyzing contemporary and historical examples, such as film and TV titles, music videos, commercials, as well as exemplary typography work in print design students will develop their own potential for expression trough dynamic typography. The first two exercises focus on principles of motion and expression through movement. Exercise 3 focuses on animating letterforms; each participant will animate a transition between different letterforms. Exercise 4 focuses on animating speech. Each student will select an excerpt of a manifesto or speech and animate it to reveal its dynamics and essential meaning. It is recommended to use software tools such as AfterEffects in combination with Premiere or FinalCut. Other software such as Flash and Maya can be used as well, but must be discussed with the instructor specific to the current exercise. Production techniques may range from hand animation to editing video footage. Each student will present one type font and its designer in form of a research report. Projects will be evaluated based on their originality, their aesthetic and conceptual qualities. All exercises must be completed in order to pass the course. Late assignments will reduce the assignment's grade by one unit each day (B -> B-). Exercises are only considered as complete when they are accessible form the course website. There will be a sign-up sheet for each class meeting; it is the students� responsibility to sign up to this list. More than two absences without the instructors� permission (medical certificate might be requested), before the class meetings, will decrease the overall grade by one unit for each additional missed class. Three times running late will be considered as one unexcused absence. Students must attend at least three D|MA sponsored lectures during Spring quarter 2005. Grading: 15% Participation, Attendance, Research Report 60% Exercises 1�4 (15% each) 25% Final Project Recommended Readings: Curtis, Hillman. Process, Inspiration and Practice for the New Media Desiger. New Riders, Indianapolis. 2002 Gerstner, Karl. Compendium for Literates. MIT Press. 1974 Lutz, Hans Rudolf. Typoundso. Verlag Hans-Rudolf Lutz, Z�rich, 1997 Ruder, Emil. Typographie. Verlag Niggli AG, Zurich. 1967 Tschichold, Jan. The New Typography. Translated by Ruari McLean. University of Calfornia Press, Berkeley. 1995 (Originally published in Berlin as Die Neue Typographie, 1928) Weingart, Wolfgang. My Way to Typography. Lars Muller Publishers, Baden. 2000 Weidemann, Kurt. Wo der Buchstabe das Wort f�hrt. Cantz, 1997. Exercises: Exercise 01: Dot Exercise 02: Line Exercise 03: Letterform Exercise 04: Spoken Word
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